Introduction to Tea Entrepreneurship
Are you an aspiring tea entrepreneur or currently navigating the complexities of the tea business? Join our program to gain insights into tea entrepreneurship, whether you’re planning to launch your venture or looking to enhance your existing business!
What You Will Learn:
- Fundamentals of tea,
• Types & Varieties of Tea
• Regional and cultural significances - Sourcing of tea – the success behind your entrepreneurship
- Essential elements of marketing strategy:
• How to name your brand
• Who to sell
• Positioning the brand
• Pricing strategies
• Packaging options
• Distribution channels – digital or physical - Discover how to craft unique experiences centered around tea, setting your venture apart in a competitive market
By the end of the program, the tea entrepreneurs will emerge equipped with the tools and insights needed to kickstart their journey in the tea industry. Whether you’re a seasoned professional or a budding entrepreneur, this program offers invaluable guidance and expertise to help you navigate the dynamic world of tea entrepreneurship.
Join us and take the first step towards realizing your tea venture aspirations!
Course Details:
- Duration: 1 day (10 am to 5 pm)
- Format: Online and physical sessions available
- Faculty: Susmita Das Gupta, Tea Artist & Founder, Indian School of Tea & Tea With Susmita
- Delivery: Theory & Practical